Urban Hydration’s rebrand was more than a visual update—it was a repositioning of the brand’s purpose and promise. As creative lead, I directed a full 360° rebrand, from identity system and packaging to messaging and digital presence. At the heart of the transformation was the new brand tagline, “Refresh Your Life,” which shifted Urban Hydration’s positioning from simply skincare to self-care—celebrating the power of hydration to restore not just the body, but the spirit and lifestyle of every customer. This new platform inspired a clean, confident visual identity rooted in nature and modern simplicity. We refreshed the logo for a sleeker, more premium feel, introduced an uplifting color palette inspired by hydration and wellness, and developed a suite of branded assets to ensure continuity across touch points. The brand guidelines captured this system in detail, empowering the Urban Hydration team to scale confidently across retail, digital, and product lines. The result is a modern, mission-driven beauty brand that radiates confidence, care, and clarity—inside and out.