For NASCAR’s brand campaign “Everything Has Changed. Nothing Has Changed,” I served as Art Director, leading the design and visual execution of all out-of-home artwork as well as contributing to the art direction of the campaign’s flagship TV spot, “Change.” The campaign aimed to reframe NASCAR for a new generation—celebrating its modern evolution without losing sight of its deep roots. My role involved crafting a series of bold, graphic OOH posters that juxtaposed archival racing imagery with contemporary visuals, blending legacy and innovation in a visually striking way. The creative work connected generations of fans and helped position NASCAR as a sport that respects where it came from while charging into the future. The campaign earned a Gold Clio Award and the OOH artwork was honored with a permanent installation in the NASCAR Hall of Fame—a testament to both its impact and authenticity.