For the K. Price Collection’s Spring/Summer '17 “Versus” line, we set out to explore the emotional duality women navigate daily—the unseen internal battles that stand in contrast to the strength, grace, and beauty the world expects to see. As Creative Director, I led the development of a fully integrated 360° campaign that brought this narrative to life across TV, digital, social, and experiential platforms. Visually and tonally, the campaign juxtaposed raw vulnerability with elevated fashion—using movement, symbolism, and storytelling to capture the complexity behind composure. From cinematic short films and bold digital visuals to immersive event moments, each piece of the campaign was designed to provoke empathy, spark conversation, and connect deeply with the brand’s audience. The result was a fashion campaign that transcended style and stepped into storytelling—highlighting resilience as the most powerful accessory a woman can wear.