Overview
Bringing Spider-Man to the Snack Aisle: Doritos x Spider-Man Far From Home
As Lead Senior Art Director on the Doritos x Spider-Man: Far From Home campaign, I helped bring a blockbuster idea to life where bold flavor met superhero fandom. While our team collaboratively concepted the now-iconic Incognito Doritos suit bag—where Spidey’s stealth suit was hidden inside a life-sized Doritos pack—I led the art direction across all in-store, retail, and digital campaign assets. My role included art directing the limited-edition Doritos packaging that hit shelves nationwide, crafting point-of-sale displays that captured attention and drove shopper engagement, and designing the digital experience that tied it all together online. From shelf to screen, every touchpoint was crafted to immerse fans in the spirit of Spider-Man, adding fun, intrigue, and collectibility to an everyday snack aisle. The result was a standout campaign that seamlessly blended pop culture with product, bringing Doritos’ playful brand voice into a new dimension—literally.