Cheetos' “Cheesy Good Fortunes” Halloween campaign invited fans to unlock bold prizes by revealing their fortune from the one and only Chester Cheetah. As Senior Art Director, I led the creative execution across UI/UX for the interactive website, as well as limited-edition packaging and in-store point-of-sale assets. The digital experience combined video, CGI, and playful animation to immerse users in a spooky, snack-fueled world, where every fortune brought them one step closer to a reward. I ensured the site was both visually dynamic and user-friendly—guiding consumers through the promotion in a way that felt magical, effortless, and unmistakably on-brand. In-store, we extended the visual identity through custom Halloween-themed packaging and POS displays that stopped shoppers in their tracks. From shelf to screen, the campaign delivered a fully connected, seasonally-driven brand experience that turned every interaction with Cheetos into a fun, flavorful fortune.