For my wife’s fashion brand, I designed and art directed a sleek home page and lookbook. The website used beautiful still and motion photography with a unique and clean user experience.
I designed the lookbook page where the user’s mouse is converted to a zoom icon in the center of the screen to view the clothing details closer. On the sides of the screen the mouse is converted to an arrow to toggle between looks. Each icon seamlessly transformed from one icon to another.
Each page toggle from left to right used a diagonal line, a specific branding element, to transition between pages. When a user zooms into the clothes, a diagonal window opens and closes in the middle of the screen.
Role: Creative Director + Designer