For the Cheetos “Win What You See” promotion, I acted as project lead for in-store and digital activations. The program gave consumers the chance to literally win what they saw in their Cheetos shapes.
For the website, I designed and art directed the ui/ux experience to make sure that the program is simply communicated to our consumers in a fun and exciting way. This site included animation, parallax backgrounds, CGI artwork, and dynamic user content.
Role: Senior Art Director + Designer